The IAAPA Institute for Attractions Managers is the attractions industry’s premier development program for professionals with five or fewer years’ experience in management.
The intensive two-and-a-half-day program offers a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material. IAAPA Institute for Attraction Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.
Speakers
- Paul Pei, President, ParkAD LLC – Adviser to Theme Parks
- Victor Danau, Director, Asia Pacific Development and Operations, Ripley’s Entertainment Inc.
Who Should Attend:
The program is designed for emerging industry professionals with five or fewer years of experience, who have the potential and commitment to be on a senior management team.
The Institute covers the following five core subject areas:
-
Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools.
-
Attractions Marketing: marketing, media relations, advertising, group sales, and public relations.
-
Attractions Leadership: human resources development strategies
-
Facility Operations and Safety: industry regulation, facility management best practices, and crisis management.
-
Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue.
-
-
-
Institute Fee Includes:
- One registration for IAAPA Expo Asia applicable only for the IAAPA Institute for Attraction Managers participant
- Institute tuition and support materials
- Daytime meals and refreshments
- Certificate of completion
IAAPA Certification: Participants in the IAAPA Institute for Attractions Managers earn 16 credit hours toward IAAPA Certification. To receive a certificate of completion, attendees must be present throughout all IAAPA Institute for Attractions Managers sessions.