FABTECH 2019

F78: Strengthen Your Marketing Through the Power of Story & Grow Your Revenue & Grow Your Team (Room S405A)

12 Nov 19
12:00 PM - 1:30 PM

Tracks: Marketing & Sales, Welding Fabrication

Strengthen Your Marketing Through the Power of Story
Today's most well-known and established brands share a powerful marketing secret. It involves empowering customers and prospects with stories. These stories should naturally resonate, and uniquely communicate the human essence of your brand in ways that people instinctually want to share. No matter the size of your brand or the industry it fits in, all brands can build following through effective storytelling. Truly developing a unique voice that customers believe in, rather than just telling benefit claims, is an important step in your brand's development. Join marketing strategist and Story Branding expert, in learning how to uncover the secrets to magnetizing your brand's influence and build a stronger following through the power of story. Through interactive discussion and an engaging presentation, you'll come away with an understanding of the fundamentals of Story Branding and learn how to implement it into your marketing to capture and delight your audience.
Dan Gartlan - Stevens & Tate Marketing

Increase Your Influence: Grow Your Revenue & Grow Your Team
It's more difficult than ever to get clients, keep clients happy, and attract and keep great employees. What if the solution was already within your grasp? Often times, our communication missteps sabotage even the best teams, processes, and companies. In this high energy workshop, you'll learn ways to Improve your marketing message to increase revenue growth, improve teamwork and buy-in, be more convincing and reduce conflict in all aspects of your life, attract talent and reduce turnover. Make your work environment more fun and productive!
Dacia Coffey - The Marketing Blender