To be successful advertising on Amazon, you need to make sure that your account is built on a solid foundation: Data. In this session, Tyler Henderson of Seller Labs will talk you through how to audit your account, assess data, and make decisions on how to scale your Amazon advertising. Learn actionable ways that brands have seen success in scaling their advertising and how you can apply it to your business. While no two brands or accounts will have the same ASIN strategy, applying these frameworks to your businesses data will help get your advertising in shape.