During this session we will look at factors that impact profitability in your Ecommerce business. We will present a case study of a successful business and then model the impact of tariffs, increased fees, decreased production costs, shipping methods and lightning deals on the gross margin of case study business. We will examine the impact of using loans on cash flow and model the change in free cash in the case study business when loans are used. Finally, we will highlight how to use the Profit First Cash Flow method to ensure you pay yourself and create positive cash flow in your business.