Amazon continues to dominate ecommerce with hundreds of millions of customers loyal to shopping on their site every day with one-day and two-day shipping. The Amazon gold mine still exists today, but as competition continues to increase, you can no longer depend solely on their marketplace for your revenue or ability to launch new products. The key to long-term sales and brand awareness is building a strategy to leverage the Amazon channel to its fullest capacity for your product(s), while also building customer assets off Amazon to take your brand to the next level. In this session, you will uncover how to maximize your sales on Amazon, while also building a strong customer following that elevates your brand to the next level.