One of the biggest struggles for ecommerce sellers is managing their inventory and debt. As a result, at the end of the day, there is no profits left over. Profit First is a cash flow methodology introduced by Mike Michalowicz, that turns the traditional business formula on its end by stating Sales - Profits = Expenses. Ecommerce Sellers using the Profit First strategy manage their inventory cash flow and operating cash flow independently to maintain laser focus on the different drivers for each of these critical business expenses. The strategy requires you to innovate and to operate your business efficiently with the funds available after you take your profits. Operating your business using Profit First will ensure that your business will be permanently profitable. In this session, Cyndi will reveal the strategies she perfected in her new book, Profit First for Ecommerce Sellers and how you can implement them today.