Digital Marketing 101: Boosting Retail Sales
(Room Show Floor, Booth #C3124)
28 Jul 19
2:00 PM
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2:45 PM
With more than 90% of buyers researching products online before purchase and 60% of product searches starting on smartphones, the marketing game has been forever changed by online channels. Digital is now a primary way retailers put themselves in front of consumers at key points in the buying journey. From email marketing to search engine marketing (SEO and SEM), display marketing to social media, and Amazon to influencers, there are many choices for promoting your products through digital advertising. Which are right for you? During this session, ecommerce expert Brian Beck will cover the basics of digital marketing to give you a solid foundational understanding of the capabilities of each channel and how you can take advantage of them to boost your retail sales – both online and off!