Unlock the Power of Omni-Channel Marketing
(Room Show Floor, Booth #C3124)
29 Jul 19
9:00 AM
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9:45 AM
More than 60% of consumers locate items online before going to a store to purchase, while almost 70% prefer to research online and buy from physical stores. And in B2B, 67% of buyers narrow their supplier choices to just a few before even contacting a seller. In this world of multiple digital and offline channels influencing the purchase decision, how do product sellers stand out and take advantage of these trends to drive revenue and profit? In this session, digital commerce expert Brian Beck will share how digital and traditional channels can work together for both B2C and B2B companies to deepen customer relationships, enhance loyalty, and grow sales.