In the early days of Amazon, you could throw a product listing together with one image and some sparse bullets and it would sell, sell, sell. Today’s successful listing goes to a new level by creating a relevant and valuable experience for the potential buyer. With over ten years of ecommerce retail experience managing a growing seven figure business, Barbara Boschen will share lessons learned that will help you understand how marketing is different than selling and how you can up your game to create an offer your competitors can’t match.