PCBC 2019

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Using Automation Technology to Accelerate Your Marketing (Room Lower Lobby, Room 8)

30 May 19
2:30 PM - 3:30 PM

Tracks: Affordability Solutions, Included with PCBC Passport, Legislative, Regulatory and Policy Issues, Re-Think Conference

When done right, digital marketing can differentiate your brand, generate leads, and fill your pipeline with qualified prospects. Unfortunately, today’s digital marketing isn’t living up to that potential on a consistent basis—and businesses are growing tired of funding efforts that result in poor performance and vanity metrics that have little to do with ROI. What separates the successes from the failures? It starts with a paradigm shift in how you think about sales, marketing and customer success: it’s not about “closing deals,” it’s about elevating relationships. This actionable session will show you five philosophies you must adopt to dramatically improve results, three core components that align your marketing and engagement activities for maximum effect, and the one clarifying question that helps create relevance with potential buyers at every stage.

AIA CES Credit Eligible: LU 1.0 Hour(s)