Now that you’re armed with data and insights from some of the world’s leading consumer researchers, how does it all translate into the positioning, marketing and selling of new-home communities? Christopher Brown is an explorer of cool new ideas and technologies, bringing them back to homebuilding—whether small urban infill or large master-plans—in ways that are actionable, affordable and implementable. He’ll share the latest habits, preferences and behaviors of new-home shoppers, together with tools and technologies that will help activate them as buyers. You don’t need a Fortune 500-sized budget to reach people in smart, sophisticated ways. You just need a guide to show you how they do it.