PCBC 2019

Relevance and Purpose in a Fast-Changing Culture (Room Esplanade Ballroom)

31 May 19
10:10 AM - 10:35 AM

Tracks: Included with PCBC Passport, Legislative, Regulatory and Policy Issues, Re-Think Conference

Sarah Unger is fascinated by people. She figures out what makes them tick for some of the world’s most powerful brands, acting as a cultural barometer, anthropologist, innovator, psychologist and (sometimes) therapist. In a lively, interactive conversation, she’ll share the trends she’s seeing, the opportunities they create, and what it will take for brands to remain relevant and innovative in a rapidly-changing landscape (spoiler alert: transformative ideas and meaningful action). She’ll also share the virtues of curiosity, mindfulness, a bias towards action, the contagiousness of enthusiasm, and why a little meditation goes a long way.