As tomorrow's marketplace begins to take shape, the aspirations and expectations of consumers are being rechanneled in directions that are well outside the comfort zone of business as usual. J. Walker Smith, described by Fortune as "one of America’s leading analysts on consumer trends," will focus on five key indicators of where the marketplace is headed and what these uncomfortable places mean for the future of brands and marketing. Annually one of PCBC’s most in-demand speakers, Walker draws upon the deep troves of research of Kantar Consulting, which tracks 1,200 retailers globally with purchase data on over 200 million shoppers to forecast social, cultural and consumer trends across the world.