According to research, 75% of consumers expect brands to make more of a contribution to the public’s wellbeing and quality of life (yet only 40% believe brands are actually doing so). And it’s not only customers—employees, investors and community groups all have increased expectations for corporate citizenship. Jonathan Hanwit helps companies transform their business through purpose and storytelling. It starts with identifying your why, aligning your business culture and practices, and articulating your values with a clear and compelling message. Discover how some of the world’s leading companies—including Southwest, Patagonia, Method and Hulu—are using their mission, vision and values to engage customers, attract and retain talent, and drive bottom-line results.