What distinguishes great companies from their competitors is not quality of ideas or speed to market—it’s their ability to anticipate and act on the needs of their customers. Companies with a highly attuned sense of empathy see new opportunities, have the conviction to act on those opportunities, and forge deeper connections with customers. Josh Grau has done precisely that for companies like Wealthfront, ESPN, YouTube and Twitter, where he used design thinking and storytelling to engage younger consumers. He’ll share not only the strategic mindset behind empathy-driven innovation, but also a framework for embedding it in your company’s business model, planning and decision-making.