In a crowded digital landscape, does it ever feel like your work isn’t making a dent?
6 years ago, MIT’s largest lab somehow had only 4,000 Twitter followers and virtually no social media engagement. But by revamping their marketing strategy and thinking critically about target audiences, the Computer Science and Artificial Intelligence Lab (CSAIL) now has nearly 100,000 followers and averages 100 retweets per post.
In this talk you’ll learn some concrete tips for creating more engaging content - and, in the process, helping your clients tell the right stories to the right people.