In 2019, design means more than beautiful ad creative. Design is the opportunity to solve a problem, from experience design to product design. In order to think beyond a creative assignment, marketers and designers have to go past "sales-funnel-thinking" and delve into the customer's journey. This session will show you the key points of mapping the customer journey and ways to ensure that you're focused on solutions, resulting in more customer engage, meaning more effective designs with greater ROI.
What You'll Learn:
• How to elevate from funnel-thinking to customer journey-driven thinking
• How to think about designing experiences, systems and products, not just marketing collaterals or campaigns
• Examples of using customers' needs to drive design