"When you reach a higher level of understanding between creative and marketing, the entire organization can harmonize like a symphony. It sparks greater creativity; if you have a deeper understanding of the purpose, you are in a better position to find a creative solution to achieve it" - Timm Chiusano, VP Production & Creative Services, Kernel, created by Spectrum Reach for the 2019 In-House Creative Management Report
According to the 2019 In-House Creative Management Report, only 51% of marketers and creatives think their collaboration is strong. Marketing and creative teams need to come together to create an integrated, aligned, strategic partnership that enables the creativity required to cut through in a fast-paced, crowded, omni-channel world. Join this session with creative leaders from the Denver Broncos and the Minnesota Timberwolves to learn how your marketing and creative teams can thrive as a valuable business contributor and evolve beyond a simple service organization. This session will include:
- Key industry insights from over 500 marketers and creatives
- Best practices, personal experiences and key takeaways from a panel of industry leaders
- Real-life examples of how strong collaborative relationships result in better creative
- “CMO Marching Orders” you can take home to champion creativity with the corner office!