HOW Design Live 2019

Sessions Speakers Exhibitors Floor Plan Buzz

Evolving Content Production with the Global Gig Economy (Room E351)

08 May 19
11:00 AM - 11:45 AM

Tracks: Creative Leadership, HOW Marketing Live, Tools + Resources

As Mary Meeker outlined in her 2018 Internet Trends Report, adults are spending an average of 5.9 hours per day with digital media. It’s no surprise that this behavior is driving mobile ad spend and increasing the demand for engaging content. In this session, Shutterstock’s Director of Product, Jeremy Vo, addresses the problem of how brands today have more options to create content, yet are not set up to create content at scale. Actionable takeaways include how to scale content across multiple channels and which channels to prioritize for maximum engagement. Jermey will also discuss the types of content that resonate with customers by providing valuable, data-driven insights about what creatives around the world are searching for and how top brands are already implementing them into their creative work.