After writing more than 5,000 opinions on logos and identities on the blog Brand New for the past 13 years, I have identified a number of lessons, trends, best (and worst) practices, and even memes in the world of branding that we can all learn from and apply to our own work — something I will also talk about as how Brand New led to the Brand New Conference and the crazy identity materials we have designed for it over the years to satisfy the same crowd we've encouraged on the blog to be so demanding of when it comes to quality in design.
Takeaways:
- What makes for a good logo and identity redesign.
- How to best launch and present your logo and identity projects.
- Why designing for designers is harder than it seems.