HOW Design Live 2019

Design + Marketing + Truth & Purpose = A Perfect Love Story (Room E451b)

09 May 19
11:00 AM - 11:45 AM

Tracks: In-House

What happens when all silos are collapsed and true love for a brand’s mission is in harmony among the entire team? Sounds like a fairytale right? …Well fiction it’s not! Join members of the Colgate-Palmolive Global Design Team and Beardwood&Co. to hear more about how they came together with Marketing and used the power of their collective passions to drive new ways of working and creating. Hear how they built lasting partnerships that support their brand’s mission on this incredible journey of a redesign - for one of their most valued brands.