Succeeding in Modern Day Retailing
(Room MR405)
30 Jan 19
2:00 PM
-
3:00 PM
Technology has forever changed the way people shop. Today, the pre-purchase shopping journey takes many twists and turns as consumers move from clicks to bricks with relative ease to browse and buy. While convenient for shoppers, it's becoming increasingly harder for retailers to know exactly where and when consumers begin their search and how they can be a part of the shopper’s journey in the moments that matter most.