Content Marketing for the Outdoors
(Room MR405)
31 Jan 19
10:00 AM
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11:00 AM
In this session, we'll discuss the problems that many of us are encountering with our content marketing. Some of these problems have to do with the steady diet of content — some of which we can all admit is junk — that we are force feeding our customers with. Beyond content overload, however, we’re also going to talk about what we all need to do now that our customers are stuffed full, and the world’s social media channels have forced us onto a diet by changing their algorithms. We'll look at post-content marketing era strategies we’re seeing emerge, and examples of brands applying them successfully.