How do you keep up with today’s digitally-savvy consumer while at the same time fulfilling their need for in-real-life (a.k.a “IRL”) experiences? We're calling it: 2019 is the year that URL officially meets IRL. What does this mean for your brand or retail shop?
In this talk we’ll get the lowdown from 4 incredibly successful (and quite possibly legendary) entrprepreneurs providing their insights in a real-time Q&A and fireside chat at The Camp. Followed by a Happy Hour courtesy of Sezzle.
Panelists
Per Welinder - Skate legend, brand-builder (Birdhouse/Tony Hawk/Hook-ups), venture capitalist
Paul Paradis - Co-founder, e-commerce tech start-up Sezzle (recently raised $100m)
Mike West - CEO Westlife Distribution, 686 Apparel
Other Stats
How do brands and specialty retailers adapt to a marketplace that shifts constantly between in-store, in-person, and online?
Despite a booming e-commerce ecosystem, 91% of total retail sales are still generated in brick-and-mortar stores. In fact, 98% of Generation Z would rather have a great shopping experience and make their purchases in a brick and mortar store (NRF). Digitally-native brands and retailers are doubling down on events and store experiences to foster in-person connections, while seamlessly integrating the digital activities (and technology) needed to go along with it.
About Sezzle
Sezzle is the leading U.S.-based “Shop Now, Pay Later” payment platform, helping merchants increase online sales and order values by enabling shoppers to buy now and pay later with interest-free installment plans. Winning the Millennial demographic is critically important for retailers, yet 67% of Millennials today don’t own a credit card. Sezzle helps merchants convert their Millennial e-commerce customers and in the process financially empower the next generation. Is your shop ready?