Engaging the Consumer Both On and Off the Slopes: Why Experiential and Engagement Marketing are More Crucial Than Ever
(Room MR405)
29 Jan 19
9:30 AM
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10:15 AM
With decades of work in and out of the snowsports Industry, Dragonfli Media Technologies leadership Michael Jaquet and Jessica Kunzer will review some best practices from clients who are reaching consumers through activations and content mediums that allow for direct consumer-to-brand interaction and messaging. While new technology and communication vehicles exist, it’s still good old fashioned IDEAS that move the needle. Dragonfli will be presenting work that’s been done both inside and outside the snowsports industry utilizing on-mountain activations, content and distribution strategies, and experiential marketing and PR activities that worked for Burton and the U.S. Snowboarding Open, Clif Bar and their athlete and event programs, Bose and the Olympics, Facebook and their internal speaking events, and much more.