Outdoor Retailer + Snow Show 2019

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Product Page Stories That Convert (Room The Camp (Booth 56117-UL))

30 Jan 19
2:30 PM - 3:30 PM
Whether you’re selling 3-season tents or designer handbags, all consumer products fall into three distinct categories that require different types of product stories. Pulling from over a decade of experience creating content for adidas, Burton, Carhartt and many more sport and outdoor brands, this talk will help you understand the differences between these three product types and lays out clear, understandable tactics that allow you to create product page stories that sell.
 
5 key takeaways for participants:
  • A breakdown of a successful product page story into its can’t-miss component parts
  • Identifying the types of poisonous content that will spoil any sale
  • Defining the three product types and the specific content that converts best for each
  • Clear, understandable writing guidelines, including “Do’s and Dont’s” for each of these product types
  • Plenty of concrete examples of these concepts in practical execution