Today more than ever, consumers are putting their faith in brands and retailers that stand for something. Nearly two thirds of consumers around the world make purchase decisions based on belief. MatchMG will share purpose-based marketing strategies that bring your beliefs to the forefront of your marketing plan.
It’s been called “purpose”, “ideals”, “meaning,” and “the why.” No matter what you call it, the trend is clear—brands who surround their products in greater meaning see greater success. This session will uncover how retailers and brands from the outdoor industry and beyond have successfully demonstrated their brand values to have total business impact. Join us to get inspired with how to translate your brand values into meaningful consumer interactions.
MatchMG is a creative agency offering an integrated set of services ranging from insights & strategy to brand activation to merchandising & retail. We equally value left brains and right brains. Insights andideas. The pursuit of blue sky thinking, grounded in results.