Home Health, Hospice, and Home Care are about helping people helping people. We have been focused on improving lives of patients and families since the industry's inception. The pandemic changed the Home Care/Hospice industry in many ways. Home Care now sits in the front row of the healthcare continuum. We not only compete for referrals but must compete for talented clinicians to support the abundance of patients who need our services. This presentation will combine market data, hiring trends, and retention statistics with tangible tactics and real-life examples of how leading agencies are winning the competition for people. Led by two industry-leaders on human capital from both the consultant and provider points of view, Eric Scharber is a national expert on recruitment, retention, and staffing trends in Home Care; Brent Korte has deployed innovative tactics for one of the largest providers in the US for years, resulting in some of the lowest turnover rates in Home Care.