2022 NAHC Conference

Reframing the Art of Aging Care in the Home (Room 120/121)

Ageism is discrimination based on older age. It is pervasive and permeates throughout healthcare marginalizing older adults. The 4Ms framework for developing Age-Friendly Care is an innovation in care that directly challenges ageism and serves to promote the well-being and quality of life for older adults. Reframing attitudes and approaches towards aging and older people are critical during this time of unprecedented longevity. Identifying and addressing strategies to combat ageism in home health, hospice and caregiving though the application of Age-Friendly Care is not just a clinical opportunity, but a leadership priority towards overall organizational success. This proposal aims to equip organizations with age-friendly tools and strategies to optimize their approach in communications, marketing, clinical care, and training of staff towards a burgeoning older clientele.