2019 Annual Conference & Career Expo

Sessions Speakers Exhibitors Floor Plan Buzz

Marketing: Experimentation and Growth (Room Salon 4)

30 Oct 19
11:00 AM - 12:00 PM

Tracks: Business Trends & Innovation

The presentation will provide an in-depth look on how to build and implement a growth marketing plan using experimentation. Based on the “Lean Startup methodology,” we will start with the basics of defining your customer persona to using the latest digital marketing tools and platforms for increasing brand awareness, traffic and conversions. By the end of the presentation you will have a fundamental understanding of the growth process and how you can introduce experimentation into your organization.