NADA 2019

Amazon-Proofing Your Sales Process (Room 3024W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: NADA Variable Ops

The dynamic of retailing vehicles is rapidly changing. Disruptors continue to enter and change our industry. Unfortunately, instead of being the disruptor in their market, many stores will be the ones disrupted because of an unwillingness to modernize the customer experience. Today’s customer expects transparency, engagement and speed. This workshop will examine best practices of major retailers such as Amazon and Apple and illustrate how their successful concepts can transfer to auto retail.