Crash Course in Dealership Branding
(Room 3016W)
26 Jan 19
10:30 AM
-
11:30 AM
Effective branding in 2019 has nothing to do with name recognition. In fact, the real meaning of “brand” is totally misunderstood by dealers today. Yet modern buyers desire more meaning and connection from the brands they interact with. We’ll show dealers what brand is and isn’t, enabling them to connect with customers at the deeper level required to make a real difference in customer loyalty, increased margins and lasting impact.