Create an Environment That Allows Creativity [Distinguished Speaker Series]
(Room 3006-3008W)
26 Jan 19
10:30 AM
-
11:30 AM
Tracks:
Distinguished Speaker Series
The secret to future success isn’t merely improving on what you’ve done in the past, but creating things the world has never seen before. Mark King tells his story of transforming Adidas’s culture in America, creating new energy and enthusiasm by recognizing employees not just as doers, but as thinkers. In today’s world, he emphasizes, consumers look forward, not backward, so businesses must constantly reinvent themselves by engaging their people to encourage creativity.