Five Digital Marketing Myths That Can Hurt Your Bottom Line
(Room 3010W)
25 Jan 19
10:30 AM
-
11:30 AM
Despite dealers’ increased spending on digital marketing, the promises of digital marketing efficiency and cost-effectiveness remain unrealized. Unfortunately, dealers are basing their digital marketing decisions on past trends and long-standing myths. This session will tackle five digital marketing myths about dealers’ marketing mix, messaging and online retailing strategies that create inefficiencies in their marketing spend. It will also identify alternate strategies that align with actual consumer behavior and purchase patterns.