NADA 2019

Five Mistakes Dealers Make When Buying Online Ads (Room 3007W)

24 Jan 19
4:00 PM - 5:00 PM

Tracks: Marketing

In the crowded digital media space, it’s nearly impossible to decipher the differences between so many partners, vendors, formats and solutions. And though it’s not your job to be a digital marketing expert, you should know what to look out for and what questions to ask. This session will walk through the five main mistakes dealers make in marketing online and help you understand how to avoid them while driving more efficiency.