NADA 2019

Five Ways the Physical Dealership Is Vital to Digital Retailing (Room 3011W)

24 Jan 19
2:30 PM - 3:30 PM

Tracks: NADA Dealer/Executive

Technology has transformed the way consumers shop in practically every retail sector. Next in line for disruption: car buying. But physical storefronts will remain for customer engagement. Here we’ll take a deep dive into five reasons brick- and-mortar dealerships are more important than ever in today’s increasingly digital world. Participants will take away the tools and insights to bridge the gap between online and in-store experiences, positioning their business for continued revenue growth.