From Clicks to Bricks: Measuring the Value of Digital
(Room 3005W)
24 Jan 19
2:30 PM
-
3:30 PM
Do you ever ask yourself, “What value is my digital marketing actually driving?” or “How do I know if my ads are driving foot traffic?” or “Measurement seems so complex—where do I start?” If so, this session is for you. We’ll cover the basics of digital measurement and show you how top dealers are measuring digital media and tying it back to real business results—like driving foot traffic into the dealership.