Make Pre-owned Great Again
(Room 3002-3004W)
24 Jan 19
4:00 PM
-
5:00 PM
Tracks:
NADA Dealer/Executive
In the past three years pre-owned vehicle net profitability has sharply declined while vehicle and customer acquisition costs have increased. This workshop will review today’s used-vehicle market and the flaws of most dealer strategies, then show the high-profit strategies some dealers are using. Attendees will learn five unique methods of acquiring inventory, marketing, stocking models, maximizing technologies and identifying potential profit centers.