NADA 2019

The Three Types of Videos Your Dealership Needs (Room 3022W)

25 Jan 19
10:30 AM - 11:30 AM

Tracks: Marketing

Ninety percent of consumers use video during the shopping process. We will review the three most important types of videos you need on your website: (1) product videos that include road-test information (independent reviews), (2) VIN-specific inventory walk-around videos (showing the actual vehicle), and (3) customer testimonials. We’ll show how to incorporate them into your digital marketing, especially on social media and in email messaging.