Everybody loves a good story!
But in this day and age, it’s important to leverage image content that inspires people to stop the scroll and read the social media post, whether it’s Facebook, Instagram, Twitter, LinkedIn, etc.
In a time where social media is full of noise, the relationship between the word and visual has never been more important to create a clearly defined signal between you and your audience.
As a result, your photo content needs not only be appealing to the eye, but also visually punctuate the sentiment of the story that you’re sharing in a way that doesn't feel artificial or staged.
That’s where branded lifestyle portraits come into play. These are candid and dynamic images that break down the fourth wall between you and your audience by visually illustrating what your world looks like, whether behind the camera or not.
Maurice and John will give you a crash course in how to create these types of images during this 2-hour photo walk in NYC.
While photographing other attendees engaged in various activities, you’ll learn how to:
- Capture compelling portrait images in wide shots, medium shots and close-ups
- Leverage location and available lighting
- Pose your subject without over-posing them in front of the camera
- Keep the subject engaged throughout the session
- Inspire authentic expressions from your subject
- Leverage activity to create interesting images for potential stories
- Incorporate props in a non-cheesy way
In addition to your camera gear, please have your phone and/or laptop handy to be used as props in your photos.
John DeMato is a branded lifestyle portrait photographer and storytelling strategist who not only creates a memorable online presence for his clients, but also for himself. A former television producer, John understands how to visually punctuate a story with image content.
Maurice Jager is a former C-level executive in Marketing, before he became a leading headshot photographer in Europe. He’s leveraged his brand development experience to build his business and understands the importance of stories and emotions to position himself as a headshot photographer in high demand.
John and Maurice both understand how to translate their expertise into compelling storytelling content that creates connection, rapport and trust with their audiences.
This photo walk will give you perspective and inspiration on how to create lifestyle portraits that will maximize the value of your social media posts and how to tell your story that’s worth telling.