NAMA CTW/IBWA 2019

Farm to Cup: Selling Your Company’s Story (Room Platinum 7)

The human element is always present in business, and some companies welcome it. Fair wages and working hours, sustainability, products that avoid potentially harmful additives, charitable initiatives – all of these appeal to that element. If this resembles your company culture, then your customers should know about it. A group of experts will show you how to convey ethical business practices to your customers, earn their moral support, and strengthen your business relationship.