BOMA Association Executives I
(Room Garden 2)
19 Jan 19
8:00 AM
-
10:30 AM
The BOMA Association Executives (BAE) Council provides a forum for the free exchange of experience and opinions among members through discussion, study and publications. Council members work together to promote the arts and science of association management and to educate the members, local affiliated associations, BOMA International, BOMI and other organizations on the unique characteristics of being a local BAE. Through its meetings and conferences for the mutual improvement and education of members, the council develops and encourages the practice of high standards of personal and professional conduct among individuals serving as a BAE. The BAE Council acts as spokesman for its members and as an advocate for the BAEs.
AGENDA
Chair: Stephen Shepard, CAE, BOMA/Denver Metro
Vice Chair: Michelle Lynn, BOMA/Fort Worth
Secretary-Treasurer: Gabriel Eckert, CAE, BOMA/Georgia
Staff Liaisons: Deidre Schnexnayder, RPA, CPM and Anita Smith
I. Welcoming Remarks and Introductions
II. 8:05 am - Session 1: Membership Trends and Influences - 2019 and Beyond
Are you properly addressing the expectations of your customers? The "on demand" conveniences that we expect from Netflix, phone apps and the like is causing all of us to "up our game" to ensure we meet the expectations of our members. Is your local BOMA up to the task?
III. 9:05 am - Session 2: Young Members - How to Get Them. How to Keep Them
There is abundant research on the topic of the "generational divide" and the differences among generations in the association world. Is your local BOMA putting its best foot forward to recruit and keep younger members? This session will touch on the research regarding the needs and objectives of younger members and provide strategies to help recruit and retain them.
Facilitator: John Ricco, MPA, CAE, Vice President, Partners in Association Management
IV. 10:05 am - Session 3: Simple Tips to Increase Your Non-Dues Revenue
This session is designed to help busy association executives convert more industry suppliers to advertisers/sponsors with actionable tips for improving four key areas of your sales process:
1. Craft a slam dunk story that highlights your strengths and differentiates you from your competition
2. Tell it well with solid talking points & collateral that go beyond 'here's what we have and how much it costs'
3. Understand your prospects by asking questions that help you align your offering wiht their business objectives
4. Execute effectively by setting activity goals, picking up the phone, and inspecting your progress
Facilitator: Carrie McIntyre, Customer Experience Officer, The Wyman Company
V. Meeting Adjourn