Before you can attract high-end clients, you have to understand the major forces driving their behavior and design attitudes. This session will explore the trends driving luxury kitchen and bath design, broken out by generation, and provide actionable ways to grow your high-end customer base. Liza Hausman, vice president of industry marketing at Houzz, and luxury design expert, Wendy Glaister, will discuss the trends you need to know to attract and close luxury business and other strategies and tactics for cultivating this market. Ms. Hausman will share a unique perspective including original qualitative and quantitative Houzz research findings, while Ms. Glaister will offer strategies to reach, close and engage with higher-end customers.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)