Product Design & Licensing. In the last few years, what was once only familiar in the fashion industry, licensing of interior design products has grown exponentially, with the opportunities for designer’s participations continuing to escalate. There have become many more prospects for designers to develop their own line of products without having to be a super model or have a television show. We all desire passive income, a new way to express ourselves as designers, or maybe the accolades; but how exactly does one become a licensed product designer?
This dynamic panel will give you first hand insight into the process of licensing. You will learn tips and information to take your first steps and the subsequent processes of branding yourself, and your product, by creating a professional “licensing team”. You will learn the ins and outs of how licensing works, starting an endeavor on your own or with a licensing agent, what you need to know to utilize a public relations firm to promote you, your product and your brand and how an interior designer was able to expand his interior design business into a successful product licensing venture. The panel is a successful example of a “licensing team,” in which you won’t get just general suggestions but very specific details and information to become recognized as a product designer.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)