Website is to Marketing Plan as Seat is to Airplane - While both are an integral part of the bigger picture, neither are going to get you off the ground by themselves. With Search Engine Optimization (SEO) companies constantly calling to promise better internet search results, it can be hard to look beyond the website to build an effective and complete marketing campaign. Considering their minimal budgets and time constraints, small remodeling businesses don't have the resources to test every advertising avenue with a "Wait and See" attitude towards "Return On Investment" (ROI). With her background in television and public relations, Stephanie Bullwinkel, CBD and Business Manager of Imperial Kitchens and Baths Inc., offers opportunities that we may not immediately consider when looking at advertising and marketing projects we can easily do in-house. With over 50% of Imperial's annual projects coming from repeat clientele and another 20% from referrals, Stephanie will also address what is needed to solidify a "Forever Client" relationship once someone walks in your door.
(Qualifies for 0.1 NKBA CEU, 1.00 NAHB CE hour, 1.0 NARI CEU)