Television remains the most powerful advertising platform to reach audiences, and its quality and engagement with viewers is unparalleled. In order to ensure its continued growth and relevancy to advertisers, however, television must embrace data, targeting, measurement and attribution as fundamental capabilities on all forms of television – including linear TV – and do so across a well-coordinated, national footprint. This panel of esteemed industry veterans will walk us through the ecosystem contemplated to enable national linear addressable advertising and discuss some of the critical issues, including SCTE standards, audience segmentation, and distribution methodologies.
Moderator: Ed Knudson, Canoe
Panelists:
- Sid Gregory, Canoe
- Gerritt Niemeijer, NCC
- Steve Reynolds, Imagine
- Brad Danaher, Experian
- Jason Manningham, Blockgraph