This session will focus on the development of product innovations that align with retail and market demands, including:
- How retail channel/market choices impact formulas, claims and domestic/international regulatory considerations (ex: impact of retailer/brand/NGO standards and labels)
- How retailers can determine the direction of product development (exclusive products, direction on product specifications, etc.)
- Balancing consumer confusion and demands in product innovation (ex: undefined claims like "clean" or non-toxic, negative lists of ingredients, "natural," free-from claims following updated EU regulations)
- Betting on claims that will last: halal, kosher, vegan, cruelty-free, etc.