The benefits which RFID can bring to the retail industry are no secret, as new use cases, cost reductions and knowledge of the technology have all reached a sweet spot to ensure sustainable success for retailers. Whilst many are happy with the improved inventory visibility and efficiencies in stores, others are pushing development to discover what more can be done to unlock the power of RFID in retail, from the factory all the way to the customer. Join Luke Sinclair, Detego's marketing manager, as he offers insight into the how the global SaaS provider is pushing the boundaries of what this technology can do in retail, and the many ways in which retailers can continue to surprise and delight their customers, whether it be in the shadows or out in the spotlight.