Tracking retailer inventory levels and out-of-stocks are among the most frequent uses of radio frequency identification. One Italian men's clothing retailer has completed a successful pilot using the technology to provide visibility into how well its merchandise performs at specific store display locations. The retailer tracked what was displayed in each area of a store, and then compared the net profit from the sale of each piece of merchandise against the cost of displaying that item. The RFID tag reads, as well as the data culled from those read events, enabled the firm to optimize its merchandizing in the store as a result, as well as map out floor performance and boost sales. Learn how the test-site stores, using the RFID data to better manage their displays, achieved about an increase in sales over expected sales.