2019 RFID Journal LIVE! Europe

Pinea Wine Uses NFC to Engage Customers

13 Nov 19
11:00 AM - 11:40 AM

Tracks: RFID in Retail Track

Pinea Wine is using NFC technology to enable wine enthusiasts to confirm the authenticity of its high-value products, as well as gain access to information about the vintage, how the wine was made and related content. The winery, a gold medal winner at the 2019 International Wine Challenge, has a limited production of 12,000 bottles, with a demand that exceeds supply. Learn how the firm has deployed a system which consists of a Near Field Communication (NFC) tag on each bottle and an app featuring content that enables users to tap their smartphone near the bottle, confirm that it is authentic and engage with information about the wine, including where and how it was produced.